Sony will be soon refreshing their VAIO laptop line. The company will start moving away from its VAIO E Series product category, and will re-brand this family of mainstream computing machines as the VAIO Fit Series. It’s an attempt by Sony to consolidate the many notebooks found in this grouping as well as to make it easier for consumers to identify with.

What will distinguish VAIO Fit laptops the most from other VAIO branded machines is the display. Sony has incorporated technologies and recent innovations found on Sony BRAVIA televisions into VAIO Fit laptop displays. Most noticeable will be the resolution. No more 1366 x 768 resolutions, which have been found on the majority of laptops these past several years. What consumers will find are higher display resolutions, which mean a better viewing experience.

“We’re really focusing on the power of Sony,” VAIO product manager Travis Furst told The Verge. That means collaboration among the company’s many parts, that “One Sony” every employee seems to want to talk about. The Fit’s most important spec its display, with a nod to Sony’s TV division: they come with 1600 x 900 or 1920 x 1080 touchscreens and nothing else. “We’re not going to offer 1366 x 768,” reps said. “We’ve killed that.”

Full Article Can Be Found At: Sony’s New VAIO Fit Lineup Refines its Entry-Level Laptops, and its Confusing Naming Scheme


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