The purpose of GizmoFinder.com is to be a resource to shoppers of consumer electronics.  The website aims to accomplish goal in several ways.  Gizmofinder provides useful product information such as hardware specifications and pricing.  Gizmofinder also offers users links to external resources, such as the electronic manufacturers, where they can find more detailed information.  Lastly, GizmoFinder seeks to provide consumers with information about opportune shopping moments, such as  promotional and sale occurences.  These occurrences may come in the form of discounted items or eCoupons.

It is the hope that with the information GizmoFinder provides, shoppers can make an informed purchasing decision that not only satisfies the consumer, but also saves the consumer money.